Once a company owns a trademark, it must police the mark for unauthorized use, or risk losing its rights. As a result, companies will send “cease and desist” letters to enforce and protect their marks. At times, however, legal rights are only one consideration. Public opinion and consumer perception are also part of the equation, as the Aloha Poke Co. (“Aloha Poke”), a Chicago based restaurant, recently learned firsthand.
Ohio’s Department of Commerce is ramping up efforts to begin the state’s medical marijuana program. Standards and licensing procedures for cultivators, laboratories, dispensaries and others will be set up over the next year, and the program must be fully up and running by the summer of 2018. But at the same time, the federal Drug Enforcement Agency (“DEA”) is doubling down on the marijuana ban, keeping the drug listed alongside heroin as a top-level controlled substance.
Topics/Tags
Select- Intellectual Property
- Trademark
- Social Media
- Marketing
- Branding
- Medical Marijuana
- Trademark Litigation
- United States Patent and Trademark Office
- Craft Brewing
- Trademark Trial and Appeal Board
- Litigation
- Brexit
- Privacy
- Logos
- Federal Trademark
- E-Discovery
- E-Discovery Case Law
- Amazon's Brand Registry
- Registered Trademark
- Medical Cannabis Dispensaries
- Drug Enforcement Agency
- Uniform Trade Secrets Act
- Regulation Fair Disclosure
- Securities Law
- Securities Regulation
- Evidence
Recent Posts
- Trademark Abandonment: Lessons from The Real USFL v. Fox Sports
- Generic.com Terms Are Not Per Se Generic
- EU Trademarks Post-Brexit: Now What?
- Don’t end up on The Elf on the Shelf’s naughty list!
- Stay Out of Trouble With the Federal Trade Commission
- "Aloha Poke": Social Media and Consumer Perception are Part of the Trademark Enforcement Equation
- Could Any Old Yahoo Nab Chief Wahoo?
- Trademark Registration Practice is Officially…umm…Well, You’ll See
- Booze is Booze, Right? Not so fast...
- Enroll in Amazon’s Brand Registry 2.0… But Only if You Own a Registered Trademark